Wine Guardian News

Celebrating a Decade-Long Partnership with Wine Enthusiast

10-Year Partner Logo

Headquartered in Valhalla, New York, Wine Enthusiast Companies helps clients understand everything there is to know about preserving, cooling, aging, and enjoying wine. The family-run business sells cooling units, wine furniture, racking, a plethora of wine accessories, and even customizes wine cellars for wholesalers, retailers, and direct to consumers! The team at Wine Enthusiast is committed to innovation and supports that objective by keeping abreast of trends in the industry. This enables the company to better guide all wine lovers whether they’re the savviest aficionado or the newest aspiring wine connoisseur. Wine Enthusiast makes education, quality, and accessibility part of its business ethos, which is best reflected in its exceptional customer service. Wine Guardian is extremely proud to have partnered with this industry veteran for over 15 years.

The Wine Lifestyle is a Personal Passion

In 1979, newlyweds and wine enthusiasts Adam and Sybil Strum discovered that elegant accessories and smart storage solutions were largely unavailable to the general public. Determined to source and deliver lovely wine-related products across the country, the founders of Wine Enthusiast created a catalog business run from the attic of their home. Over three decades later, the company has grown into a multi-channel marketer and distributor of high-quality products and services devoted to appreciating wine. The Strums’ two daughters now help run the business with a crew of dedicated employees who are as passionate about Wine Enthusiast as they are about wine.

A Seamless Customer Experience

Everyone at the company—not just its founders—also takes great pride in providing top-notch customer service. From collaborating on sophisticated wine spaces to offering modern, unique products and solutions, they are not merely selling cooling units and corkscrews. For instance, when the country was faced with a global pandemic, Wine Enthusiast was among the first to adjust protocols to ensure a white-glove delivery experience for their clients. The company quickly modified its installation practices to ensure the safety and comfort of its clients and staff. With everyone operating philosophically and practically on the same wavelength, the business runs like a well-oiled machine – even during a pandemic.

“Working at Wine Enthusiast is very much a personal endeavor for all of us. The satisfaction of our clients is a top priority for the whole team, which is likely why we receive so much repeat and referral business. We couldn’t be more grateful to our customers.”

–John Tucci, Wine Cellar Specialist, Wine Enthusiast
Mentor To The Next Generation

A core component to the Wine Enthusiast experience is education, especially for the younger generation. The sales process starts by listening to a client’s vision, budget constraints, and overall knowledge of preserving and aging wine. Before jumping in to make recommendations, the team explains the factors that influence the heat load of a space and reviews the benefits of various cooling solutions. The Wine Enthusiast sales force believes that by providing their clients with a deeper understanding of what goes into maintaining a wonderful wine collection, they will ultimately have a greater appreciation for the wine itself.

A commonly recommended Wine Guardian unit is the quarter-ton ducted wine cooling system, because of its reliability, unobtrusiveness, and ability to work in a variety of applications. The ease of installing, maintaining, and using these systems is particularly appealing to new wine cellar owners.

“Clients under 40 often have great ideas, but they simply don’t have the experience to know how to realize their dreams. We listen, we educate. We help them write their own story.”

–Darren Gold, Sale Manager, Wine Enthusiast