What is the future of the wine industry? In this episode of Stewardship, we look at why she ignored every rule to build a powerhouse brand. Meet Latoya Jordan, the lawyer-turned-disruptor behind Marble Wines.
From high-stakes “fixer” for celebrity brands to building a self-distributed logistics empire, Latoya Jordan is proof that the wine industry is changing. We dive into her focus-group strategy, her unconventional blends of Petite Sirah and Barbera, and why she chose to “just do what she wants” to reach a new, diverse audience.
