As a distributor of specialty HVAC, dehumidification, and air filtration equipment, the team at Air Marketing Group has perfected the art of climate control over nearly 30 years. Headquartered in Bergen County, New Jersey, the company delivers pristine conditions in various applications, from warehouses to healthcare facilities to wine cellars. At the core of Air Marketing Group is exceptional relationship building. They work closely with manufacturers to curate a selection of premium products that meet the needs of their residential and commercial customers. They take the time to build trust, which has been a primary driver of the company’s customer loyalty and business success. Wine Guardian is incredibly proud to have been alongside the Air Marketing Group journey for the past ten years.
Pristine Climate Control
Air Marketing Group has always been in the climate control business. They started as a provider of traditional HVAC services—heating, ventilating, and cooling homes and commercial buildings. When they expanded into wine preservation, the focus remained on temperature and humidity control.
Whether they are collaborating with architects, mechanical contractors, or homeowners, the sales team are bona fide climate control experts. They understand the inherent challenges of installing a cooling system, such as the ambient conditions surrounding a wine storage space and placement of a unit for optimal performance. The customer experience doesn’t end there, however. After installing a system, Air Marketing Group provides routine maintenance and helps resolve issues to ensure wine collections of any size will be protected for good.
Respect For the Process
Incorporating a wine cellar into a new build or retroactively adding one to a residence or business is a big step. Even the most enthusiastic fans of wine and wine culture can be reticent to collect and preserve wine at home. After all, with the exception of through-the-wall units for smaller collections, most cooling systems are not plug-and-play solutions. The Air Marketing Group team understands this well.
“In our experience, first-time callers don’t buy right away, so pitching the features and benefits of one cooling system over another isn’t the way to go. Instead, we try to meet prospective clients where they are and often start with the fundamentals of conditioning air to protect wine.”
By taking the time to educate customers, answer questions, and better understand their vision for storing, preserving, and growing a wine collection, Air Marketing Group is building trust and laying the foundation for a true partnership.
The Answer is Yes
One of the reasons Air Marketing Group and Wine Guardian have been partners for over a decade is the shared value of putting the customer first. Air Marketing Group is passionate about getting to know clients and helping them realize their wine cellar dreams. That relationship doesn’t end once a sale has been made.
If customers encounter a problem or have a question at any point in building or maintaining a wine cellar, a solution is available even after a project is complete.
“Let’s say a customer purchases a Wine Guardian cooling unit directly from our website and loses a control wire. We contact our friends at Wine Guardian, and they send a replacement right away, with no questions asked. We are aligned with Wine Guardian in this way. We always lead with a ’yes.’”
