A Heritage Partnership with Genuwine Cellars
Founded in 1995 by Robb Denomme, Genuwine Cellars has redefined the art and science of wine cellar creation. Based in Miami, Florida—with an expansive global footprint—Genuwine Cellars has a legacy of innovation, craftsmanship, and engineering excellence. The company designs and builds cellars for residences, hospitality venues, and luxury developers worldwide. More than just elegant, Genuwine Cellars’ wine cellars are precision-engineered environments. From initial design to installation, their team takes complete ownership of each project—resulting in highly personalized spaces that are both technically flawless and visually beautiful. Over nearly 30 years, their visionary approach has made them a trusted choice for collectors with the most refined expectations.
Wine Guardian is proud to be an integral part of Genuwine Cellars’ climate control strategy.
Trailblazers in Design and Engineering
The Genuwine Cellars team handles everything in-house, from concept renderings and mechanical engineering to custom fabrication and final installation. Their goal has never been to follow trends—it’s to set them. The state-of-the-art Genuwine Cellars facility allows them to design and build bespoke racking systems with exacting detail, including custom stain and wood matches, integrated lighting, and high-performance glazing. In fact, the company is behind many innovations in the industry, including Label Link, a label-forward racking system; PEG, a cork-forward racking system; cable suspension systems; and modular expandable wine racks—all of which were first introduced by Genuwine Cellars and later echoed by others.
“We’ve always led the industry—not just in beauty, but in performance. Our innovations get copied, but our execution never can be.”
— Robb Denomme, Founder, Genuwine Cellars
A True Partner for Life
Wine collections are personal, valuable, and irreplaceable—and so is the trust placed in the cellar that protects them. Genuwine Cellars builds more than just wine storage; they cultivate enduring partnerships with their clients, backed by something few others offer: a comprehensive lifetime warranty. Every storage space and cellar is installed exclusively by Genuwine Cellars teams, ensuring full accountability and peace of mind. Whether it’s a 40,000-bottle cellar in New York or a custom wine wall in Hong Kong, clients receive hands-on service, global support, and technical precision—before, during, and long after installation. Should an issue arise, no matter where in the world a cellar is located, Genuwine Cellars dispatches expert staff members, often the very engineers or installers who built it. That level of responsiveness is part of what makes the Genuwine Cellars experience truly world-class.
“Our clients have $10 million wine collections. When something needs attention, we don’t send a salesperson; we send a project lead. It’s not just customer service; it’s commitment.”
— Robb Denomme
The Cellar Society: An Invitation to Excellence
Created by Genuwine Cellars, The Cellar Society is a private, invitation-only program for top-tier designers, builders, and partners who operate at the highest level of craftsmanship and creativity. More than a trade program, it is a gateway to exclusive design tools, early access to innovations, and personalized support for exceptional projects. Through The Cellar Society, collaborators gain access to Genuwine Cellars’ extensive knowledge, proprietary systems, and design sensibility, allowing them to offer the highest-level experiences to their own clientele. Whether for a luxury residence, a wine bar, or an upscale hospitality project, The Cellar Society empowers professionals to achieve wine cellaring at its most elevated.
The Genuwine Cellars-Wine Guardian partnership reflects a shared commitment to engineering excellence and protecting the world’s most valuable wine collections.
