Celebrating a Decade-Long Partnership with Wine Racks America

10+ Year Distributor Partnership

Wine Racks America is a one-stop-shop for everything related to displaying and aging wine. Located in North Salt Lake, Utah, the company is a full-service manufacturer of wine cellar components including racks, doors, enclosures, and finishes. Wine Racks America’s signature products including instaCellarTM, Living Series, CellarVue, and retail wine racks are made in a nearby 50,000 square foot facility. Most of the company’s business goes to designing and building residential wine cellars in new construction homes, remodels, or cellar add-ons. They also serve wine stores and the hospitality sector. Wine Racks America prioritizes an exceptional customer experience, from the first inquiry until executing a beautiful wine storage space – on time and on budget. Wine Guardian is honored to have been a partner of this innovative, dynamic company for over a decade.

The Secret to Their Success

Customers are the top priority at Wine Racks America. However, the team believes strongly that empowering their employees is a key element to providing world-class customer service. They provide ongoing education at every level within the company and ensure their staff is well versed in not only the product line but also in the responsibilities of their teammates. As a result, everyone at the company feels valued and invested in the mission of the company.

“Ongoing education is several layers deep and has revolutionized our production teams. We want everyone in each department to know as many positions as possible and promote cross-training within our company. For instance, our wood mill operators know their jobs inside and out as well as every other position in the mill and beyond. Many of our assembly and boxing employees can fill in as a finisher, wood mill operator, and vice versa.”

–Christian Hancock, General Manager, Wine Racks America
Best of The Best

Wine Racks America starts by using the highest quality wood and hand-stains wine cellar components with custom finishes. Even though the components are modular, each designer takes the time to make each cellar look unique and distinctive. Wine Racks America has a dedicated sales and design team that creates a collaborative, rich experience for their customers, but they are backed by their own mill, assembly, and finishing departments where quality is everyone’s priority.

The company also provides clients with an array of best-in-class cooling units to choose from. Their favorite Wine Guardian unit is the ducted cooling system for its versatility to meet the needs of applications of any size in any climate.

“We love selling Wine Guardian systems because we know that our customers are getting the best units out there, backed by a company that invests time and money into always making the products better. Wine Guardian cares about our customers as much as we do and that means a lot.”

–Christian Hancock
For the DIYer

InstaCellar is Wine Racks America’s flagship wine cellar series, which has been designed to accommodate most budgets and visions. The DIY package includes racking—large format bottle storage with four different wood options and several stain options—trim and finishings and a wine cooling unit. Wine Racks America has ultimately designed a modular system that is easily customizable. The wine-cellar components are handcrafted at the manufacturing facility before being shipped to the client. The company is currently building a network of vetted professionals to install these custom InstaCellar kits.

Wine Guardian wishes Wine Racks America a long future of innovation and success. We will be with you every step of the way.

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